There are many great things about the internet but it has to be said that the amount of things that are available for free is one of the most important things. This is not even relating to illegal downloads of music or films that a number of people indulge in, there are a great number of free gifts widely available in a wide manner of subjects, products and services. Even big name companies are providing free samples of their products and services so just why free gifts are such an important aspect of the internet.
One of the things to remember about the internet is that there is still an element of mistrust about what is on offer. When you go into a standard shop or store, you can at least see a product with your own eyes. You can touch it and you can ask questions of a store employee about what the product has to offer. This makes it very easy for a person to make their mind up about whether a product or service is right for them.
There are many great benefits of the internet but the benefits are based upon convenience, reduced costs due to lower staffing, wider variety of products and so on. There is not the same opportunity for consumers to try products without spending their money, unless there is a free sample on offer.
A “free gift” Still Has to be Good
Any firm that provides free gifts, free samples is usually fairly confident in what they have to offer to consumers. After all, if the product or service was rubbish and people got to try the product for free, they wouldn’t choose to buy it. However, if a free sample or free gift was enjoyed, it is more likely that people will come back and spend their money with the company again.
There is also a lot to be said about the publicity that comes along with a free gift. People love getting things for free and you can guarantee that when someone gets a free gift they like, they will tell their friends. This may come about on social networking sites or it may come about in real life conversations but news of a great freebie will travel far and fast. When it comes to promotion, it is still hard to beat what is offered by word of mouth promotion and companies know this. A firm knows that a free gift or bonus that is enjoyed by players will be discussed and all of that people’s friends will have the chance to grab the bonus too.
This sort of promotion is noticeable with online bingo sites. An online bingo site may choose to give players a number of free games to try out their site. If a player likes what is on offer, they will more than likely sign up for the site. However, there is also a strong chance that the bingo player will tell their friends and then these players will have access to the games too. In a short space of time, a lot of new players may all be signing up for the same bingo site and it is all thanks to the word of mouth promotion based on free games.
Companies love to get contact details
Another reason why so many sites offer free gifts or goods is because people will often have to provide an email address of a Facebook connection to get the gift. This may seem like a small price to pay to get a great free gift but this means that the company has the opportunity to contact you directly at a later date. This is something that many firms are happy to pay a lot of money for because direct marketing is an effective and efficient way to target customers. After all, any communication they make to you will come after you have already received a product or played on their site, it will not be a cold sell. This is something that many organisations are keen to develop into their marketing strategy and providing free gifts for contact details is a very sensible tactic.
It should also be remembered that this is a difficult economic time for most people and there is not the same level of money to spend. Companies can think about their long-term future by working closely with consumers and developing a close relationship. A customer will think a lot more positively about a firm that provides free gifts to them than one that doesn’t.
There are plenty of reasons why organisations provide free gifts for internet users and thanks to the success of these promotions; this is not a tactic that is likely to stop anytime soon.